Sofalineh

Sofalineh

Investigating the Factors Affecting the Decline of Toreutics in the Present Era

Document Type : Original Article

Authors
1 Master's student, art research field, faculty of art, Yazd University of Science and Art, Ardakan branch, Ardakan, Iran.
2 Assistant Professor, Faculty of Economics, Management and Accounting, Yazd University, Yazd, Iran.
Abstract
Iran's traditional handicrafts have always enjoyed a logical process and have been in tune with the progress of science and technology in the course of their several thousand years of history. Nonetheless, this logical process loses its balance from the last years of the Safavid era, and following it, the traditional arts of Iran gradually stagnate. Today, Iran's handicrafts are suffering from difficulties and complications due to its brilliant past and for various reasons, it lacks good dynamism and vitality. In this study, the roots affecting the decline of the art of toreutics are investigated with the method of hierarchical analysis conducted based on the nature of basic research and a qualitative technique of data analysis. The spatial territory of the city of Isfahan and the community of calligraphy artists and the temporal territory is from November to February 2013. Finally, four criteria and 22 sub-criteria, which were believed to be effective in diminishing the art of toreutics were identified and ranked and weighted by the method of pairwise comparisons with Expert Choice software. The results of this study showed that the most influential factor in the reduction of this art was the lack of plans for cultural creation and support of the artist; moreover, and the sub-criterion of the artist's disappointment gained the most weight in this criterion. Other principles were also obtained according to the conditions governing the current political and economic situation of the society, the artist and the facing problems, style and motifs.
Research aims:

Identifying the factors affecting the decline of toreutics art.
Determining the effective factors for the prosperity of toreutics art.

Research questions:

What are the factors affecting the fading of toreutics?
Has the art of toreutics lost its status over time?
Keywords

Abyareh, R. (2007). "Tourism Attractions and their influence on Handicraft Employment in Isfahan" Master of Tourism and Hotel Management in Lulea University of Technology, pp. 1-75.
Aria, Hoshang. (2002). "A Global Action Plan to Improve the Status of Handicrafts", Economy Journal - Chamber of Commerce Letter, No. 409, pp. 28-30. [In Persian].
Darudchi, Khalil. (2000). "Changing the traditional way of producing handicrafts is necessary for the growth of its export", Ekhtaz Magazine - Business Reviews, No. 17, pp. 42-45. [In Persian].
Ehsani, Mohammad Taghi. (2007). "Seven thousand years of metalworking art in Iran", Tehran: Scientific and Cultural Publications. [In Persian].
Feng Kong, Hongyan L. (2005)." Applying Fuzzy Analytic Hierarchy Process to Evaluate Success Factors of E-Commerce" International Journal of Information and Systems Science 1, pp. 406-412.
Hamza Lo, Manouchehr. (2004). "The art of penmanship in Iran", Tehran: Cultural Research Office. [In Persian].
Hoshiar, Mehran. (2006). "Handicrafts, yesterday, today, tomorrow - Investigating the place of technology in handicrafts and preserving the cultural identity of today's world", Rahpoye Hanar, No. 1, pp. 16-21. [In Persian].
Nasri, Shaheen. (1995). "Suggestions for successful marketing in the export of handicrafts", Ekhtaz Magazine - Business Reviews, No. 99, pp. 84-90. [In Persian].
Qara, Mohammad and Yavari, Hossein. (1995). "The role and position of handicrafts in the process of economic, social and cultural growth and development of the country", Farhang and Hanar magazine, No. 4, pp. 38-41. [In Persian].
Sadeghi, Mehdi. (2002). "Pathology of Advertising Industry in Iran and Some Suggested Solutions", Art No. 8, No. 27, pp. 71-75. [In Persian].
Sanyaei, Ali. (2009). "Study of issues, problems and scientific solutions for the export development of handicraft cooperatives in Isfahan province", Research and Research Office of the Ministry of Cooperatives, No. 161, pp. 40-41. [In Persian].
Sarami, Hossein. (2005). "Esfahan Handicrafts and its problems", Geogeoria - Geogeographical Space Magazine, No. 13, pp. 49-60. [In Persian].
Sharifzadeh, Seyyed Abdul Majid. (2006). "The Role of Art in the Production of Handicrafts", Culture and Art Magazine - Development of Art Education, No. 7, pp. 16-19. [In Persian].
Rezvanfar, Morteza. (2006). "Handicrafts and modernity - an anthropological analysis of the theoretical dimensions of handicrafts", information and library publication - Book of the Month of Art, No. 99-100, pp. 70-47. [In Persian].
Riazi, Mohammadreza. (1995). "An overview of the issues and problems of Iran's handicrafts", Culture and Art - Jaloh Hanar, No. 4, pp. 32-36. [In Persian].
Rostam Begi, Samin. (2009). "Necessity of creativity in craft education", Art Education Growth, No. 2, pp. 4-7. [In Persian].
Tomas L. S. (1995) "Fundamentals of Decision Making and Priority Theory with the AHP" (RWS Publications, Pittsburgh, PA, USA).
Zargham, Hamid and Atresai, Banafsheh. (2006). "Relationship between demographic factors and buying behavior of handicrafts of European tourists in Isfahan", Journal of Economics and Tourism Studies, No. 11 and 12, pp. 81-99. [In Persian].